Mother’s Day E-Card
A video greeting destined to go viral.
A sweet moment for all true rockers. While it’s no heart-with-an-arrow-through-it tattoo, one could argue that the gesture is equally sentimental.
Chasing the Band
Branded entertainment series designed to actively engage music fans for months. If not years.
This ongoing story about a couple of avid fans who follow their idols cross-country enlists a lot of audience interaction – from landing show auditions, to voting on the cast, to tracking the journey and suggesting challenges along the way. Finally, the duo and the band they’re obsessed with hits town. Multi-platform execution includes radio on-air, station web sites and remotes, social media, mobile, concerts, merchandise and earned media.
ChasingTheBand-Episode1
ChasingTheBand-Episode2
DJ Shout-Out
Employee retention programs can be used to fire up the staff. This one is meant to fire up social media.
Good vibes go viral when a company employee is rewarded with a shout-out from a favorite local DJ. Maybe there’s a great gift involved (co-branding potential). News spreads as friends hit up our person-of-the-day on social media to say “Hey – I heard your name on the radio today! Your company sounds cool. Are you hiring?”
DJ Shout-Out
Meals for Busy Moms
Favorite DJs help build an authentic connection between a retailer and the listening audience.
Designed to help Moms share dollar-saving ideas. Long-term potential for an advertiser partnership, from on-site co-branded events to merchandise, on-air and web content, social networking and earned media.