TV Guide Network – Idol Tonight
Appointment radio effort drives +266% growth in TV show viewership over the prior week among A18-49.
It’s evening drive in 10 major markets, and every Top 40 listener’s favorite DJs are chatting with TV Guide Network hosts and former American Idols Kimberly Caldwell and Justin Guarini. They’re dishing on what happened back-stage during the prior evening’s American Idol show and hinting about what the duo will be covering on their upcoming Idol Tonight show.
Idol Tonight
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Starbucks – A Coffee Journey
Fully-caffeinated content delivers a 20% lift in store volume and significant increase in awareness for both a current promotion and the brand’s bold coffees.
Morning-drive DJs serve as Brand Ambassadors by chatting up Starbucks “Coffee Sommelier” Jason Simpson about the company’s bold flavors and its launch of an 8-week Coffee Journey promotion.
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Disney Parks – Dream Day
The Year of A Million Dreams comes to life far outside the parks when this branded entertainment franchise warms the hearts of millions of Americans on cold January mornings.
A story unfolds on the radio over the morning rush hour. Of a family that has gone above-and-beyond for others. Or suffered a terrible loss. They’re about to receive the gift of a lifetime. How will they react? Coast-to-coast, listeners hang for the final surprise. The video was used on participating radio stations’ digital channels to promote the event and drive listening.
“An engaging and very warm way to bring dreams to life. Clear Channel was very effective in working with us to try and find ways of breaking through the clutter and tell a story via a medium that literally every man, woman and child in the U.S. uses every day – their radio. It was a great way for us to talk to consumers in a very organic, very compelling way.” – Scott Cassidy, SVP Global Alliances for Disney Park.
Listen Monday Promo
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Summit Entertainment – The Twilight Hour
Can’t-change-the-station radio program helps deliver the largest weekend opening ever for the movie series – $70.5MM in ticket sales.
The Twilight Hour also results in a case study about the compelling factor of good commercial content, with Arbitron’s PeopleMeter showing that tune-in during breaks of this special hour eclipsed that of average drive-time programming. Top 40 stations nationwide hop on the fan frenzy, providing an exclusive look into all things Twilight – music from the soundtrack; interviews with the author, the film’s director and its stars; giveaways; behind-the-scenes scoop – everything the fans want to hear.
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TLC – Little People, Big World Radio Road-Block
Exclusive branded entertainment helps garner the show’s highest rating in history (2.0) and over-delivers the network’s Household Estimate by 200%.
TLC’s Little People, Big World needs to launch the season’s premier show with a bang. Radio listeners are sucked in when dad Matt and daughter Molly take over the local station – playing music, taking requests and answering viewer emails about their unique family. This insider’s peek into the show and its stars creates new fans and reminds die-hards to set an alert for the upcoming premier.
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Radio-relevant and format-specific content aims at building interest in a brand new TV show.
Re-tracing The Path of an Artist is sponsored content designed for History Channel show Expedition Africa, which re-traces the path of well-known explorers Stanley & Livingstone. The idea was to create a similar feature for every radio format/fan base.