CCME (now iHeart Media)
Now that everyone’s mentioning it, let’s talk about radio.
Crafted for use by radio executives and sales forces to break the ice in presentations.
CCME (now iHeart Media)
Funny how little we often value something. Until it’s gone.
Produced for use in sales seminars around the country. Cited by major advertising awards shows.
Excellence in Advertising on Radio Awards
“How Do You Split A Prize That Big?” campaign takes show from zero awareness to nearly 1,000 entries in its very first year.
Campaign needed to position the show among dozens that already exist. And rack up entries – fast. User-generated content solicited from advertising’s highest achievers, like this from The Martin Agency, populates the web site and urges agencies to enter. Bonus: Campaign cited by prestigious advertising awards shows.